CAVA Launches Its First Nationwide Search for the Best Guest Custom Bowl
Winners to receive $5k in CAVA credit and see their creation on the menu for a limited time
WASHINGTON, DC (April 2, 2024) -— CAVA, the category-defining Mediterranean fast-casual restaurant brand, today announced a nationwide search for guests’ best custom bowls. To compete in the company’s first-ever Guest Customs Contest, entrants can submit TikTok videos explaining why their go-to custom bowl is the best using the hashtag #CAVACustomContest. Three winners will receive $5,000 in CAVA Rewards credit and see their creations featured on CAVA’s digital menu for a limited time.
Open to guests in the U.S., 18 years or older, the contest continues through April 21, 2024, officially closing at 11:59 p.m. ET on that date. Entrants must tag @CAVA in their video submission. CAVA’s social media and culinary teams will judge the submissions based on “Video Originality,” “Culinary Uniqueness,” and “Deliciousness,” and select the winners. The winning dishes will be added to CAVA’s app and website menu from May 20 - June 2, 2024 across the country. For Official Rules, please visit cava.com/promotions.
“We believe that consumers shouldn’t have to choose between taste and health, and offer options for everyone, no matter their palate, occasion, dietary preferences, or mood,” said Andy Rebhun, Chief Experience Officer at CAVA. “From more than 17 billion possible combinations, we’re seeing guests put together some amazing, sometimes unexpected dishes, so we’re putting their custom creations to the test.”
Consistent with this philosophy, contest entrants are encouraged to creatively use the breadth of CAVA’s Mediterranean flavors and ingredients and inspire others to break out of their routine.
This Spring, CAVA is also highlighting its chef-curated Spicy Greens Bowl and the return of fan-favorite Strawberry Citrus Juice.
To learn more, follow @CAVA on our social channels, including TikTok, Instagram, Facebook, and others.
About CAVA
CAVA is the category-defining Mediterranean fast-casual restaurant brand, bringing together healthful food and bold, satisfying flavors at scale. Our brand and our opportunity transcend the Mediterranean category to compete in the large and growing limited-service restaurant sector as well as the health and wellness food category. CAVA serves guests across gender lines, age groups, and income levels and benefits from generational tailwinds created by consumer demand for healthy living and a demographic shift towards greater ethnic diversity. We meet consumers’ desires to engage with convenient, authentic, purpose-driven brands that view food as a source of self-expression. The broad appeal of our food combined with these favorable industry trends drive our vast opportunity for continued growth.
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